Our Mission
is to empower clients to make confident business decisions through accurate data, honest insights, and personalized support. By understanding the needs of both you and your business, we help remove the fear around finances,so you can make smart moves with clarity and purpose.
Our Story
At the heart of every business is a story,and your finances help tell it. Whether that story needs a fresh start, a stronger foundation, or a major plot twist, we’re here to help you turn the page.
I’ve worked in the financial industry for nearly 30 years, and I’ve learned that when business owners truly understand their numbers, everything changes. After college, I knew I wanted to build something that made a difference. I took on roles that gave me insight into how businesses operate behind the scenes,then I started rewriting the messy parts of their financial stories and helping them build something better. That’s when I realized: this is what I was meant to do.
Every Penny Bookkeeping was created to offer judgment-free, personalized support for business owners who want more clarity, more control, and more growth. We don’t just crunch numbers,we help you understand them. And the more questions you ask, the more confident you’ll feel. We believe confidence comes from understanding, not perfection.
When I’m not digging into business stories, I’m a wife, mom, and proud pet parent to two cats and a dog who rule the house. I’ve been married for 28 years, and my two grown kids still inspire me every day. Life is busy, full, and sometimes messy,but that’s where the good stuff happens.
So,how can we help you with your story?
Our Community
In The Spotlight
Because great bookkeeping is about more than just numbers,it’s about people, connection, and impact.
Ann Donnelly Show
Podcast Guest – Season 2, Ep. 6
Lourene shares her journey from aspiring CPA to entrepreneur, opening up about launching her business during the pandemic, supporting service-based businesses, and what it really takes to grow a business with confidence.
Saratoga Business Journal
Featured Story - October 2024
In this feature story, Lourene talks about empowering business owners with financial clarity, why she built Every Penny, and how her team supports neurodivergent clients and entrepreneurs across the country.
Women’s Business Council
Current Position - Vice-Chair
As an active member and current Vice-Chair of the Adirondack Regional Chamber of Commerce’s Women’s Business Council, Lourene is committed to uplifting women in business and building meaningful connections across the Capital Region.
Want to feature Lourene and Every Penny Bookkeeping & Business Services
or connect about community work?
Our Team
The People Behind Every Penny
We’re not your average bookkeeping crew. At Every Penny, relationships come first,and it starts with the people who make your numbers make sense. Our team brings a unique mix of strategy, empathy, and serious financial know-how to the table. We’re real people who genuinely care about your business,and we’re here to help you succeed, one number at a time.
Lourene
Owner / Founder
QuickBooks Online Pro Advisor | Gusto Payroll Certified | FreshBooks | Wave Accounting
Vice Chair, ARCC Womens Business Council, 2025 | ARCC Member | BNI past President & Treasurer | SWIB Member | Meeting Point Member | Like Minded People in Business Member | Former Board Member H.O.P.E.
Kali
Head Bookkeeper / Manager
QuickBooks Online Pro Advisor | Gusto Payroll Certified | FreshBooks | Xero Certified | Wave Accounting
Jason Getman
Certified Public Accountant
Judie
Admin and Bookkeeper
Britiny
Bookkeeper